Stories about: Coremetrics

Australian customers are twice as likely to buy products online than their UK counterparts, according a recent survey by web analytics company Coremetrics.

A provider of digital marketing optimisation solutions, Coremetrics, today announced a migration program for Australian and New Zealand companies currently using Visual Sciences HBX Analytics.

If Microsoft acquires Yahoo, the search engine ad market could gain a viable and sorely needed competitor to Google, but only if the post-merger integration is done with speed and precision.

Google's free Web analytics tool is "not yet enterprise-ready," because it lacks a formal support model and can't perform the deep analyses the market's fee-based products can handle, analyst firm CMS Watch says in a report released this week.

Google will provide for free its hosted Web analytics service, which businesses can use to track the effectiveness of online marketing campaigns, the California company plans to announce.

A wine connoisseur has something specific in mind when searching for a "dead arm" vintage. But can a Web site's search engine understand the subtlety of that query?

Art Technology Group (ATG), which makes software for interacting with customers via the Web, has improved its product suite through enhancements to its shopping cart abandonment tracking tool and through an alliance with Web analytics vendor Coremetrics, ATG said Monday.

PeopleSoft Inc. has filled the vacancy at the head of its CRM (customer relationship management) software division, naming former Tibco Software Inc. executive George Ahn as its new CRM general manager and group vice president.

Davis, the head of PeopleSoft Inc.'s CRM efforts, has left the company for the chief executive officer (CEO) spot at Coremetrics Inc., a developer of online analytics products.

For Hanover Direct, 2003 has been all about keyword searches.

SAN MATEO (08/04/2000) - The attorneys general from 44 states asked a federal bankruptcy court in Boston this week to stop the now-defunct Toysmart.com Inc. from selling customer data to another company. The states argued that the company's plan to sell customer information as part of a bankruptcy settlement with the U.S. Federal Trade Commission would violate customers' privacy. Separately, a California resident's lawsuit has accused Toys R Us Inc. and Toysrus.com of disclosing the personal data of customers who made purchases on the Web site from August 1998 to the present. The suit charges that Toysrus.com violated its privacy policy by giving the information to CoreMetrics Inc., a third-party marketing company. Toys "R" Us said it did not break any rules because CoreMetrics is prohibited from using or disclosing the data.