Stories about: DoubleClick

Thursday's release of version 2.0 of Silverlight, a cross-browser runtime for creating Rich Internet Applications (RIAs), from Microsoft has new features designed to enhance usability for the developer and designer, which will ultimately lead to a better end user experience, a company executive said.

While most eyes are still on stopping the bleed on Wall Street, smart tech companies will likely take a page out of Warren Buffet's playbook by looking for merger and acquisition opportunities with stocks at multi-year lows.

Publicis Groupe plans to strengthen its new VivaKi Nerve Center ad technology platform by purchasing Google's Performics search marketing division, the companies announced Wednesday.

Google said Tuesday that its DoubleClick subsidiary will begin powering video advertising within Microsoft's Silverlight 2 rich-media player, prompting some observers to question the implications for Microsoft's own online advertising strategy.

The privacy concerns raised by a federal judge's order that Google turn over 12TB of data on YouTube users and their video-viewing histories to Viacom International misses an important point, according to some privacy advocates: What is Google doing collecting and retaining all that data in the first place?

Google is rolling out two new offerings that let advertisers more precisely target people who will likely be receptive to their products.

Google wants to make it easier for marketers to pick appropriate Web sites for their online ads with a new tool it announced Tuesday called Ad Planner.

Recent reporting on funding received by business social networking site LinkedIn has speculated that the site is worth just over US$1 billion, based on a 5% stake that several equity firms recently took for US$53 million. The equity firms would be looking to recoup significant returns on their investments, so their internal valuation of the site would be much higher than the current billion dollar valuation.

Google is apparently allowing third-party advertisers to track consumers using the company's ad network, a practice that raised concerns from one privacy advocate.

Microsoft's three-month courtship of Yahoo has ended but it changed both companies forever and neither can expect to return to the way they were.

In the end, Google played a significant part in the undoing of Microsoft's bid for Yahoo, the latest example of Google's ability to interfere with Microsoft's attempts to boost its online advertising business.