Stories about: Advertising Works

Google will unveil this week a new system to automate tasks for radio broadcasters, beefing up an important piece of its radio advertising product line.

In a year that has seen bullying in blogs, pedophiles on MySpace and an ongoing privacy backlash against Facebook, it was appropriate that this year's Le Web 3 conference started Tuesday with a panel discussion about the "dark side" of Web 2.0.

I'm getting tired of waiting for the Web economy to restart, so I'm going to offer two suggestions to give it a kick in the pants. One of the many reasons the dot-com bubble burst is that there are so few ways to fund a Web service. You can adopt a subscription model and make users pay to reach the content, but that approach flops more often than not. Or you can make the content free and support the site through advertising, but most vendors have little incentive to advertise on the Web.

Advertising on the Internet has been "an absolute, complete, unmitigated failure," said Jason McCabe Calacanis, editor and CEO of Silicon Alley Reporter. He addressed a crowd on Thursday largely composed of e-commerce executives, at the Komm conference held here as part of the Internet Commerce Expo (ICE).

Advertising on the Internet has been "an absolute, complete, unmitigated failure," said Jason McCabe Calacanis, Editor and Chief Executive Officer of Silicon Alley Reporter. He addressed a crowd Thursday largely composed of e-commerce executives, at the Komm conference held here in Dusseldorf as part of the Internet Commerce Expo (ICE).