Divide & Conquer - Using Predictive Analytics to Segment, Target & Optimise Marketing
A quantitative report from the Aberdeen group found that organisations that lead their field in predictive analytics significantly outperform their rivals in business performance. This survey explores how individual sales and marketing organisations that adopt an analytical approach maximise their customer retention rate, their average value of sales and their operating profit margin. Aberdeen Group conducts independent primary research in information technology through the aggregation of research surveys, interviews and data analysis.
Please supply your email address to receive this whitepaper
- The Future is Encrypted. What's your defense?
- Start your cloud journey. Register now and learn a wide range of AWS cloud solutions covered in the monthly AWS Webinar Series.
- The Future is Encrypted. Manage It.
- How to Use Metadata to Make Data-Driven Decisions - Download NOW!
- Join special guest Jeff Lanza, Retired FBI Agent (USA), Ty Miller, Mark Gregory & Andy Solterbeck for a discussion on ransomware security
- AISA 2016 | Hear from Bruce Schneier, David Lacey, Rik Ferguson and many more | 18-20th October Register Today
- Harnessing the Power of Metadata for Security: FIND OUT MORE
- Check your Future Risk
- See Your Traffic for What It Really Is