- Google Play apps with millions of installs share stock Android browser flaw
- Microsoft takes the ‘ass’ out of Glasshole with a people-blocker
- Mastercard trials voice and face recognition mobile payment technology
- New organization sets out to make secure communication tools more user-friendly
- Ping Identity picks up $35 million more in venture funding
Divide & Conquer - Using Predictive Analytics to Segment, Target & Optimise Marketing
A quantitative report from the Aberdeen group found that organisations that lead their field in predictive analytics significantly outperform their rivals in business performance. This survey explores how individual sales and marketing organisations that adopt an analytical approach maximise their customer retention rate, their average value of sales and their operating profit margin. Aberdeen Group conducts independent primary research in information technology through the aggregation of research surveys, interviews and data analysis.
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