- No patch yet for zero day in Symantec Endpoint Protection software driver
- Tor hints at possible U.S. government involvement in recent attack
- Internet of Things devices contain high number of vulnerabilities, study finds
- Antivirus products riddled with security flaws, researcher says
- 'Right to be forgotten' ruling is unworkable and misguided, UK Lords say
Divide & Conquer - Using Predictive Analytics to Segment, Target & Optimise Marketing
A quantitative report from the Aberdeen group found that organisations that lead their field in predictive analytics significantly outperform their rivals in business performance. This survey explores how individual sales and marketing organisations that adopt an analytical approach maximise their customer retention rate, their average value of sales and their operating profit margin. Aberdeen Group conducts independent primary research in information technology through the aggregation of research surveys, interviews and data analysis.
Please supply your email address to access the content.