Divide & Conquer - Using Predictive Analytics to Segment, Target & Optimise Marketing
A quantitative report from the Aberdeen group found that organisations that lead their field in predictive analytics significantly outperform their rivals in business performance. This survey explores how individual sales and marketing organisations that adopt an analytical approach maximise their customer retention rate, their average value of sales and their operating profit margin. Aberdeen Group conducts independent primary research in information technology through the aggregation of research surveys, interviews and data analysis.
Please supply your email address to access the content.
- UNIQLO uses neuroscience to match your T-shirt to your mood
- How Citrix is driving customer conversions with a new startup technology
- Research: High social media usage set to change brand engagement strategy
- How Ticketek is using a DMP to not only target audiences, but pivot its business
- Embracing digital transformation in the finance sector