- CryptoLocker's UK victims escape malware's clutches with backups
- Netflix open sources internal threat monitoring tools
- Symantec courting Australian security talent as Sydney facility opened
- The week in security: Healthcare breach prompts govt security response
- Cleveland Indians turn to SIEM in malware, botnet battle
Divide & Conquer - Using Predictive Analytics to Segment, Target & Optimise Marketing
A quantitative report from the Aberdeen group found that organisations that lead their field in predictive analytics significantly outperform their rivals in business performance. This survey explores how individual sales and marketing organisations that adopt an analytical approach maximise their customer retention rate, their average value of sales and their operating profit margin. Aberdeen Group conducts independent primary research in information technology through the aggregation of research surveys, interviews and data analysis.
Please supply your email address to access the content.
- How video content is powering 12WBT's member and social media marketing strategy
- AMI appoints Lee Tonitto as new CEO
- Cloudwords CMO: Marketing is returning to the human element
- Amazon to acquire video game streaming site Twitch for US$970 million
- Automation and data management technologies top marketing tech list