- Private I: Hijacked DNS puts iOS virtual private networks at slight risk
- Attackers abuse legacy routing protocol to amplify distributed denial-of-service attacks
- The Upload: Your tech news briefing for Thursday, July 2
- DEA agent pleads guilty to accepting Silk Road funds
- VPN users, beware: You may not be as safe as you think you are
Divide & Conquer - Using Predictive Analytics to Segment, Target & Optimise Marketing
A quantitative report from the Aberdeen group found that organisations that lead their field in predictive analytics significantly outperform their rivals in business performance. This survey explores how individual sales and marketing organisations that adopt an analytical approach maximise their customer retention rate, their average value of sales and their operating profit margin. Aberdeen Group conducts independent primary research in information technology through the aggregation of research surveys, interviews and data analysis.
Please supply your email address to access the content.