CRM Strategy Guide
This whitepaper was provided with compliments of Salesforce.com. Articles in this guide include: CRM and sales: if it’s broke, fix it; Cloud meets CRM: how to track who’s who; Salesforce.com’s Social Key, Chatter communities, Marketing Cloud. Read this strategy guide.
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- How HelloFresh's CMO uses a surprising tool to bring data closer to the business
- B2B marketers splurging on content and digital; struggling with ROI
- ADMA announces new board changes
- CMO Interview: How McDonald's is putting customer centricity back on the menu
- The visible expert: How to create industry stars, and why every CMO should care