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CRM Strategy Guide
This whitepaper was provided with compliments of Salesforce.com. Articles in this guide include: CRM and sales: if it’s broke, fix it; Cloud meets CRM: how to track who’s who; Salesforce.com’s Social Key, Chatter communities, Marketing Cloud. Read this strategy guide.
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- JC Penney: Finding the right customer engagement strategy
- Brands demonstrate a hotchpotch of IT/marketing relationships
- Metrics a must for making the most of content marketing, says Forrester
- Ticketek: Modern marketing strategy is about treating people as people
- Salesforce.com launches Sales Reach for real-time selling and marketing