- Apple beefs up security with 2-factor authentication for iCloud backups
- Twitter patches vulnerability that could have impacted advertising accounts
- Adobe releases previously delayed security updates for Reader and Acrobat
- The security function needs SMART metrics
- Majority of Scottish science academics will vote 'no' in referendum
The Social Sales Revolution - 7 Steps to Get Ahead
This whitepaper was provided with compliments of Salesforce.com. With social networking and online blogging, there’s so much more we can do to build relationships with customers than just picking up a telephone to simply pitch products and ideas. It’s not so much the ‘sale’ but rather the ‘social sale’ that is getting reps ahead of the game. This whitepaper sets out the key steps in using social technologies and new techniques to build stronger relationships with customers and, essentially, drive productivity and sales.
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