Integrate for Insight
Big data continues to be the topic of much discussion and hype, and companies that have pioneered ways to analyse big data and integrate it with traditional data are finding that the benefits are very real.
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- CMO Council: CMO/CIO friction inhibiting digital marketing innovation
- Salesforce brings customer strategy mapping to mobile apps
- CMO interview: How Citibank is dishing up targeted customer engagement
- How haptics will transform your gadgets
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