BI Optimisation: Building a better case for Business Intelligence
How do you measure the effect of better decisions? How do you determine the quality of a decision to start with? And how can you predict how other decisions might have played out? In this whitepaper, we describe how to build a better case for BI.
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- The Upload: Your tech news briefing for Monday, March 2
- From Microsoft: Two new Lumia smartphones to upgrade later to Windows 10
- DoCoMo app shares SIM credentials with offline devices
- Chip makers NXP and Freescale plan merger, focusing on car chips and wearables
- Indian ride-hailing app Ola acquires rival for $200 million
- OpenText CMO: Role of marketing technologist will be short lived
- Adshel to deploy beacon technology across outdoor advertising panels nationally
- CIO, CMO take top two posts at Myer following Brookes' departure
- CommBank CMO adds strategy to her executive marketing responsibilities
- Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey