User adoption: Will your communications deployment score or be left on base?
The swings of a baseball batter, a golfer and a tennis player have many differences. However, top performers in all these sports share one core trait — a great follow-through. They maintain focus after contact to keep the ball on a trajectory toward obtaining the result they want, whether it is speed, power, distance, finesse or some combination of those. When businesses deploy a new communications solution, they often take a very big swing as well. That solution is a major capital investment, and it needs to work properly to avoid damaging operational efficiency or customer service. Ultimately, there will be a reckoning as to whether the benefits are worth the cost.