Stories by Paul Boutin

Murdoch: Increase in inventory undermines online ad rates

News Corp., which owns MySpace, the Wall Street Journal, and the Fox TV network, reported disappointing quarterly results on Thursday. One problem, chairman Rupert Murdoch said, is that online ads have a different supply-and-demand equation than a printed newspaper or magazine. On MySpace, there aren't a finite number of printed pages for which advertisers can be forced to compete.

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