Stories by Elizabeth Heichler

Adidas CIO plays to win at digital marketing

Forget the territorial battles being fought at other companies between marketing and technology executives. At renowned athletic gear maker Adidas Group, the digital marketing approach is built on a real alliance between the two disciplines.

Microsoft's top legal gun decries privacy "arms race"

The conflict between snooping governments seeking to defeat encryption and users demanding ever more robust privacy tools has turned into an arms race -- and it's time for arms control talks, Microsoft's general counsel said on Tuesday.

What's the CIO's role as marketing builds its digital empire?

The corporate landscape captured in marketing guru Larry Weber's new book, "The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric," is one where the CMO might be seen as increasingly moving onto the CIO's traditional turf. Weber sat down with IDG News Service recently to talk about how that relationship can work in the successful digital enterprise.

China's Alibaba confirms plans for US IPO

Chinese e-commerce giant, Alibaba Group, has announced its plans to make a public stock offering in the US, an event that could set a record for the US IPO of a Chinese company.

US federal watchdog calls for end to NSA phone records program

In a report to be released Thursday, the U.S. Privacy and Civil Liberties board says the National Security Agency's bulk collection of phone records is illegal and should stop, according to the New York Times and the Washington Post, which received advance copies of the document.

Google makes timely buy of Swiss app maker

In a move likely designed to bring into its fold a team of Swiss Android developers, Google has apparently bought Bitspin, according to a post on the website of the maker of an Android alarm clock app.

Minecraft's Notch revealed in behind-the-scenes tale

The wildly popular game "Minecraft" is a lot like its creator, Markus "Notch" Persson: modest in style and origin and apparently still true to its roots despite phenomenal success. In their new book just published in the U.S., authors Daniel Goldberg and Linus Larsson go behind the scenes to tell the story of how their shy fellow Swede became the indie games industry's first real rock star.

States tackling Google on human trafficking, drugs

The attorneys general of several states are turning up the heat on Google, concerned that the search engine giant makes it easier for criminals to sell illegal drugs online, engage in human trafficking and peddle pirated intellectual property.

Market Place