Stories by: James E. Gaskin

In sports, successful athletes narrow their focus during crunch time. They may concentrate on footwork, technique or increase their margin for error. Technology providers must do the same thing during tough economic times. You must focus on your customer and nothing but your customer, whether the customer is a consumer, another business, or internal departments needing technology and support.

Although it may seem like your computing life is all e-mail and browsing, computer users still create files, documents, spreadsheets, boring presentations and all manner of other stored information. Which brings me to the question: Where do you store your data? And are you ready to store your data online in a service hosted by a third party provider?

Here's a statistical downer: there will be around 40 trillion inbox-clogging spam e-mail messages delivered this year. Experts know this because there were 30 trillion spam messages last year. With this much hay in the stack, it's hard to find those message needles, and that's why some smart companies are looking beyond public e-mail.

Computers and applications stubbornly remain hard to use. Developers, from solo code jockeys to huge corporations, promise us things will be better "real soon." But if operating systems and applications aren't easier today than yesterday, at least we're seeing advances in how to support them. Take NTRSupport's new FirstHelp tool, a support portal. It combines information, drivers, tips, training, techniques, instant messaging, e-mail and even remote control software in a one-stop support shop.

Have you ever had a service or delivery person come to your home or business carrying a smart phone in place of a clipboard with pre-printed forms? You know, the ones you have to mash down hard when you write so all three copies will be completed? Outside of UPS or FedEx, I never have. But users of QuickBooks Enterprise can zoom their techs from the 1950s to 2009 with one of the add-on modules demonstrated at the QuickBooks Enterprise Solutions User conference last week.

The world's richest and most powerful 10-year-old says it can handle far more of your technology needs than you think. Google started almost exactly 10 years ago, and it is making big noise about invigorated Apps and some Googlers called to tell me about the improvements.

It's a wireless world, some say, conveniently overlooking the giant balls of cables behind every personal computer and every server, router and printer. But many want to expand the wireless world, so let's look at two companies doing just that.

The term "Project Management" usually brings pained looks to business people because they associate it with Microsoft Project. The tool may make their lives easier, but the software costs hundreds of dollars per user, and worse, the desktop-centric management application of yesterday doesn't fit well with the distributed workforce reality of today. What's more, when you take the plunge, getting up to speed on the methodology takes time before you see results.

One of my favorite questions for analysts and consultants is what small businesses should learn from big businesses. Let me quote Michael Dortch, long time IT analyst now with the Aberdeen Group, from an interview I did with him earlier this year: "If you are not entirely dependent on IT to do business and succeed competitively now, you will be by the time I'm finished speaking."

With network-attached storage devices selling for just a few hundred bucks per terabyte, and online service providers offering e-mail and full productivity applications for a few dollars per user per month, Microsoft's Small Business Server 2008 is entering into a tougher market than its older siblings have had to endure.

Everyone always worries about backup, backup, backup. Guess what? None of your users, or managers for that matter, care one bit about backup. All they want is restore, and they want it immediately. So shift your focus from backup to restore.