Gupta plays down credit limit fears

Ingram Micro's takeover of Tech Pacific will not necessarily see resellers have their credit limits reduced, according to the man charged with combining the two entities into a single organisation across the Asia-Pacific region.

Several competitors have highlighted the possibility of revised credit limits as a worry for resellers dealing with the industry's new powerhouse.

But Tech Pacific CEO, Shailendra Gupta, has insisted that resellers are just as likely to see their credit limits increased as they are to be reduced.

"We have every intention of retaining our business and I have no doubt in my mind that the current credit levels are absolutely necessary if we are to do that," Gupta said. "There will be movement up and down [in the credit limits of individual resellers] but that does not necessarily mean it [the total amount of credit] will go down.

"The challenge for us is to maintain customer [reseller] satisfaction levels while continuing to help vendors drive their initiatives. Both have choices in the market."

He also refuted claims that the size of the new organisation would raise concerns among the vendor community about a lack of focus on their products.

"This is a non-issue as far as I am concerned because every vendor has a product manager dedicated to evolving business plans for their products," Gupta said. "They are all champions of a particular vendor within the organisation. It doesn't matter how many vendor partners we have - 75 or 100, it's the same thing.

"I want to reassure our vendors and customers that we have not sold out on our fundamentals. We have to work for them on the street every day and size does not matter."

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