No longer lost in Web translation

A new offering from Melbourne-based Web developer WSA Online will help Australian companies doing business with Asia in translating Web content into Asian languages.

WSA Online last week launched Translateral, a new multilingual Internet service, in Australia and the Asia-Pacific. It is offering Translateral in partnership with Web globalisation technology provider Uniscape.

"Generally, corporate Web sites in Australia don't have this facility, yet we are supposed to be the gateway to Asia," said Brad Allan, co-founder of WSA Online. "There are good reasons for it [the development of Translateral]. It's not just translation - it includes things like reconfiguring text to read from the bottom right up rather than the top left across. This product increases efficiency and reduces cost by 60 per cent."WSA Online, whose Web development clients include Australia Post, ANZ, Citibank and Mitsubishi, has the exclusive right to sell and market Translateral in Australia and will also be offering a range of services wrapped around it.

"We are not offering any code but we will provide management services. The whole value of the portal is that it will keep running in its own right. There are no real competitors in this space. We are offering this through an application service provider model, whereas every other competitor is charging for software purchase, which can cost up to $500,000," said Allan.

Allan predicted this would be a stand-alone business for the company within the next six months.

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