Telstra targets broadcasters with new service

Announces Global Media Network service

Telstra has unveiled a new service designed to help broadcasters distribute video content around the world using the telco’s extensive network infrastructure.

The telco announced its ‘Global Media Network’ at the International Broadcasting Convention (IBC) in Amsterdam.

“The rapid growth of video on-demand consumption, particularly in Asia, has triggered a surge in demand for content with the number of unique channels estimated to reach nearly 30,000 globally by 2023, a more than 400 per cent increase from 2013,” Trevor Boal, head of Telstra Broadcast Services, said in a statement.

“The Telstra Global Media Network was built to empower our customers to swiftly and smartly grasp the incredible opportunity at hand with the rise of demand for content.

“With the Telstra Global Media Network customers can easily book services online and choose the level of support they need from self-service to dedicated 24/7 monitoring provided by our dedicated Broadcast Operations Centres in Sydney and master control rooms in Hong Kong, London, New York and Los Angeles.”

Telstra’s Broadcast Operations Centre, located in its former Sydney CBD exchange building, launched in June. The centre manages the delivery of video content for domestic and international broadcasters.

The centre was constructed over a 12-month period, following the 2015 acquisition of GlobeCast Australia Pty Ltd. According to Telstra, the centre now manages 400 satellite, media and IP services.

The creation of a broadcast services unit follows a number of other moves by the telco to expand the breadth of its business. In June it launched a new business focussed on offering services to the mining sector.

At a briefing earlier this year, CEO Andrew Penn said that Telstra was continuing “to pursue new growth opportunities in areas that leverage our core strengths” as part of the vision to be a “world class technology company”. He gave the examples of Telstra Media, Telstra Health, Telstra Software and Telstra Ventures.

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