Optus to launch SMB stores

New focus on small business from telco

Optus will launch 126 new small business specialist stores, the telco announced today. In addition, the company will launch a dedicated SMB call centre in Adelaide.

“We know that small and medium business operators face a unique set of business challenges and that the products and services available to them are not always tailored for their needs. We’re focusing on changing that,” said Rob Parcell, managing director of Optus Small Business.

“We’re also partnering with SMB owners from a variety of backgrounds to show that we’re the small business support network, and that we recognise the biggest ideas often come from small beginnings and we’ll support bringing their ideas to life.”

The telco’s new SMB marketing efforts will draw on former Olympic Ian Thorpe and US actor Mark Wahlberg.

Optus earlier this month reported annual net profit of $901 million — up 7 per cent — for the year ending 31 March. Operating revenue grew 4 per cent to $9.12 billion and EBITDA increased 6 per cent to $2.77 billion.

Optus EBITDA for the quarter ending 31 March grew 2 per cent to $739 million, the telco reported today. Underlying net profit was up 10 per cent to $273 million.

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