The Digital Disruption trends impacting Australia and New Zealand business

In today’s fast-paced world, what are the most pressing issues impacting your business?

Technology alone cannot transform  traditional businesses into organisations spearheading the economy of tomorrow. Source: Kevin Dooley (Flickr)

Technology alone cannot transform traditional businesses into organisations spearheading the economy of tomorrow. Source: Kevin Dooley (Flickr)

In today’s fast-paced world, what are the most pressing issues impacting your business?

Business owners are constantly warned “disrupt or be disrtrupted.” But what if it wasn’t about simply disruption, and more so the market we find ourselves in is the natural evolution of business in a data-driven world. After all, the business goals remain the same: profitability; delighted customers; and effective cost management.

In this new world, what can you do to effectively respond to the trends having the biggest impact to make them benefit – rather than hinder – your business?

  • Budget pressures – When it comes to IT, we’re being asked to do more with less, and with an increased focus on innovation – following the Federal Government’s Science and Innovation Agenda – budget pressures are more important than ever. As such, look to work with specialist IT vendors and partners who can carefully consider your IT needs to offer the best solutions, which deliver the maximum return on investment.
  • The sharing economy – The role of online applications or portals, such as Uber and Airbnb, to share or sell a service are rapidly gaining traction and transforming traditional methods of consumption. As these economic changes continue to introduce contemporary methods of business, you must ensure the IT network can rapidly respond to change – or you risk falling behind, losing out to ‘born in the cloud’ competitors. Look to deploy cloud platforms empowering your business to invent and refresh ‘tried and tested’ business models enabling you to remain relevant within the fast evolving market.
  • Increased regulations – The online nature of business today enables you to sell to a global market. However, it also requires you to adhere to a range of regulatory and compliance across geographical boundaries to remain safe, secure and transparent. Failure to do so could result in an unsuccessful expansion, stalled productivity and financial losses. To counter this, be sure to select solutions approved in each of the new markets you are targeting.
  • Data breach risks – As business increasingly moves online, cyber-attacks represent real and present dangers – and we regularly see high-profile breaches across the globe. The most effective approaches to security are pro-active rather than reactive, so ensure you have in place the appropriate security and compliance solutions helping reduce risk while boosting productivity and growth.
  • Workplace revolution – In five years’ time millennials will make up half the Australian workplace and by 2025 this number will increase to 75 per cent (according to Big demands and high expectations, The Deloitte Millennial Survey). Similarly, as attitudes to fixed working locations and hours change, we’re increasingly witnessing the roll-out of flexible working intiatives. Reacting to this social transformation and supplying these ‘digital natives’ with the appropriate tools to benefit productivity will help your organisation prepare for the challenges of this changing world.
  • Flexible / mobile working – Ensure you’re adapting to new working habits by affording your workforce access to remote working technologies maximising productivity. This will support you in attracting the best talent, while satisfying the needs of your current employees. Video conferencing and file sharing platforms have already seamlessly assimilated themselves into the fabric of typical working days for millions of workers worldwide, benefitting both day-to-day functionality and the ways organisation’s source talent.

Today, business must appreciate the inseperable relationship between technology and commercial success. By harnessing open and flexible cloud platforms alongside enterprise applications enabling a new way of work, your organisation can protect itself from the social, economical and physical changes currently shaping the marketplace.

Staying ahead and recognising the role of technology in managing efficiency and removing the limitations of fixed workplace represents an in-road to future-proofing your business against the trends we see today. However, technology alone cannot transform traditional businesses into organisations spearheading the economy of tomorrow. By evolving with the changing business environment – rather than as a reaction to it – you will find yourself well set to achieve the business goals of the data-driven world: profitability, delighted customers, and effective cost management.

Safi Obeidullah, Director of Technical Services, Citrix ANZ

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