MasterCard rolls out 'Groceries by MasterCard' for Samsung Family Hub fridge

Groceries can be ordered from a display on the $5,000 appliance

LAS VEGAS -- MasterCard on Tuesday announced Groceries by MasterCard, a service designed to work with Samsung Family Hub refrigerators shipping this spring.

Samsung's newest refrigerators will include an Internet-connected display on the front, called the Family Hub, where the MasterCard grocery service can be accessed. In addition, a companion Groceries by MasterCard mobile app can be used for ordering and paying remotely for groceries.

Betty DeVita, chief commercial officer for MasterCard, said groceries can be ordered at launch from FreshDirect and ShopRite; eventually, the service will offer access to thousands of grocers.

DeVita said users can browse virtual grocery aisles using the app and finish with a simple checkout that uses all U.S.-based credit and debit cards.

DeVita appeared at Samsung's press event at CES where Samsung also said its Family Hub refrigerator will support integration with home automation controls, including music and other entertainment.

The Family Hub refrigerator comes with a 21.5-in. Gorilla Glass touchscreen display and is expected to cost about $5,000.

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