Mondelēz International taps Android software to drive sales

StayinFront software to be deployed to 45,000 field employees and distributors worldwide

The maker of Cadbury and Oreo has deployed mobile retail software in Australia and New Zealand as part of a global agreement with StayinFront.

Mondelēz International announced the agreement today, which will see the StayinFront TouchCG system to 45,000 field employees and distributors worldwide.

Australia and New Zealand are two of seven countries that have already deployed the software. Both implementations occurred in May 2014, said a spokesperson for StayinFront.

Mondelēz will deploy the software to three more countries this year, followed by an additional 30 in 2015. The company said it plans to complete global deployment in 2016.

The mobile software runs on Android tablets and smartphones, providing information to sales reps about store conditions, sales volumes and promotions. It also lets reps provide customised, data-driven multimedia presentations to store buyers.

“StayinFront TouchCG will help us increase productivity and make our field representatives more effective at the point of sale,” stated Mondelēz International CIO Mark Dajani.

“StayinFront’s mobile software is configurable for the many different roles and needs of our markets around the world, helping us to sell more in more countries.”

Separately, Mondelēz International has been seeking to innovate its mobile marketing by partnering with tech startups.

In July, the company selected five Australian startups to participate in its Mobile Futures Australia initiative to develop marketing for five of its brands.

Adam Bender covers business tech issues for CIO and is the author of dystopian sci-fi novels We, The Watched and Divided We Fall. Follow him on Twitter: @WatchAdam

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