Video streaming and analytics company Ooyala this morning announced it had acquired video advertising platform Videoplaza.
Videoplaza is headquartered in the UK and has teams in Berlin, Cologne, Madrid, Paris, and Singapore, and an R&D team in Stockholm.
"Ooyala helps media companies build the largest possible audiences online, while Videoplaza helps them extract as much value as possible from that audience," Ooyala CEO Jay Fulcher said in a statement.
"Our combined platforms will offer a more holistic view of content and ad performance across a broadcaster’s entire business, including granular data on not only what, how and where people are watching, but also where and how they can make the most money
"Videoplaza’s team has clearly demonstrated strong leadership in the fast-growing video advertising market, and are closely aligned with our vision for growth and innovation in this new line of business."
Videoplaza CEO Sorosh Tavakoli will lead Ooyala's video advertising business.
Videoplaza's ad serving platform, Karbon, and programmatic advertising trading platform, Konnect, will be added to Ooyala's product portfolio, a statement issued by Ooyala said.
Telstra earlier this year acquired Ooyala for US$270 million.
The Silicon Valley-headquartered company has a video platform that can deliver personalised content to viewers and analyse consumer behaviour.
Ooyala has continued to operate as an independent business with its own brand since the acquisition, sitting underneath Telstra's Software Group.