Vodafone has blamed “stiff competition” and a saturated market for the loss of 137,000 more customers in the six-month period ended 30 June.
But Australian analysts have pointed instead what they described as a failing turnaround strategy and a scarred brand.
Vodafone ended the half with 5.2 million mobile customers, a 13.6 percent decline from the year before, according to financial results released today by Hutchison Telecommunications Australia Limited (HTAL), which owns half of Vodafone Hutchison Australia.
Hutchison reported a $79.5 million loss for the half year. It was somewhat less (17 per cent) than the $95.8 million loss reported in the same period last year.