SLIDESHOW: Wearables get the sexy runway treatment in California

The Augmented World Expo hosted a fashion show around wearable tech

Along with this "orange butterfly" dress, here's also smart jewelry from FashionTEQ, which syncs with your smartphone and provides notifications of incoming calls or texts.

Along with this "orange butterfly" dress, here's also smart jewelry from FashionTEQ, which syncs with your smartphone and provides notifications of incoming calls or texts.

Who says you have to sacrifice on looks if you're into wearable tech?

In a mashup of fashion and technology, Augmented World Expo hosted a runway show Wednesday focused on wearables in Santa Clara, California.

Augmented reality is a broad industry term used to describe companies' efforts to interweave rich media and personalized content into people's daily lives. Google Glass is a prime example, as are smaller devices like smartwatches and wearable health trackers like Fitbit and Jawbone's Up.

The runway show took things further. There were smartwatches and wristbands, yes, but also clothing that changed color based on tactile response, clutch handbags with speakers, and a bizarre light-up wig.

Styles were included from a number of tech-inspired designers, including Kristin Neidlinger, founder of Sensoree, and wearable electronics creator Angela Dale. Take a look for yourself with the slideshow.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

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