Netflix won't confirm ANZ entrance

Newspaper reports are just 'media speculation,' says Netflix

Could this be an Australian home one day? Credit: Netflix

Could this be an Australian home one day? Credit: Netflix

Netflix has warned to treat reports of it entering Australia as speculation.

“We haven’t announced any plans to go to ANZ,” a Netflix spokesman told Computerworld Australia.

Buzz about Netflix’s possible entrance increased after The Australian yesterday published an unattributed report that the streaming service is considering an official launch in Australia next year.

“Media speculation,” remarked the Netflix spokesman.

While Netflix has not announced plans for Australia, it has said it continues to explore a number of international markets.

On its investor relations page, Netflix explains that it evaluates international markets based on broadband infrastructure, including speeds, number of households and projected growth; content availability and cost; entertainment consumption and consumer interest; the competitive landscape; and e-commerce maturity.

However, that hasn't stopped many Australians from accessing the US Netflix site using a VPN.

Meanwhile, Foxtel and others in Australia are rolling out their own streaming services that could compete with Netflix should it choose to enter the local market.

Adam Bender covers telco and enterprise tech issues for Computerworld and is the author of dystopian sci-fi novels We, The Watched and Divided We Fall. Follow him on Twitter: @WatchAdam

Read more: Quickflix reports 4 per cent growth in paying customers

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Tags streaming videoNew ZealandANZAustralianetflix

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2 Comments

Duane

1

So how will this work with ChromeCast being released in Australia by Jul/Aug? It includes NetFlix...

peter

2

About time, of course foxtel will do everything in its powers to stop this, including trying to intimidate the movie and TV studios to restrict their programming to foxtel. WIll be good to see the ACCC etc betting their teeth into foxtel for trying to restrict competition!

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