The Australian Communications and Media Authority (ACMA) has given a formal warning to Sydney-based computer and electronics retailer Penta Group for sending seven marketing emails that did not comply with the Spam Act.
The emails were sent between 18 April and 12 July 2013.
An ACMA spokesman said it contacted Penta Group several times about its e-marketing approach prior to the investigation but the Group did not address its concerns.
Under the Act, companies can’t send marketing material to consumers unless they opt-in to receive communications.
In October 2013, auction website GraysOnline was penalised with a $165,000 infringement notice for sending marketing emails which did not have an opt-out facility and for continually sending emails to some customers who had already withdrawn their consent to receive marketing messages.
During the same month, ACMA fined Melbourne nightclub operator,Minardi Pty Limited, $15,000 for sending promotional SMS messages that had no contact details or an opt-out function.
The Act states that all promotional SMS messages must contain information to help consumers contact the business and an option to unsubscribe.
Correction: This article originally reported the number of emails as 11. Follow Hamish Barwick on Twitter: @HamishBarwick