Ellen DeGeneres pulls Oscars selfie flip-flop: Samsung on stage, iPhone backstage

Ellen DeGeneres, the queen of awkward humor, set a record overnight for the most retweeted Twitter post of all time by squeezing a dozen of her closest Hollywood friends into a selfie during the Academy Awards show Sunday night.

She immediately stated her goal with the "Best photo ever" was to break the record for the most retweeted post and indeed the post crossed the 2.5 million retweet mark as of Monday morning. Her tweet knocked off President Barack Obama's tweet in November 2012 that showed him hugging wife Michelle following his re-election. Twitter and Guinness World Records verified the tweet, taken by actor Bradley Cooper and featuring DeGeneres, Julia Roberts, Jared Leto, Brad Pitt and others, was record breaking.

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DeGeneres's only lament was that Bradley Cooper's arm wasn't longer, which prevented the selfie from including even more celebs.

DeGeneres wielded a big white Samsung Galaxy Note Android phablet to match at least one of her outfits during the show, and on the most self-congratulatory of evenings, show sponsor Samsung was quick to pat itself on the back through social media channels.

But backstage, DeGeneres ditched the Samsung gear and reverted to an Apple iPhone to snap photos that she tweeted out. That earned the show host, but mostly Samsung, loads of criticism on Twitter and elsewhere.

If only Bradley's arm was longer. Best photo ever. #oscarspic.twitter.com/C9U5NOtGap

TECHIE AWARDS

While the Best Picture and other major awards grabbed most of the attention, the Academy Awards broadcast did also acknowledge the annual presentation of Oscars for scientific and technical achievement

These awards honor those whose efforts in visual effects, sound, post-production and more contribute so greatly to the movie business. Among the winners: Emmanuel Prévinaire, Jan Sperling, Etienne Brandt and Tony Postiau for their development of the Flying-Cam SARAH 3.0, a battery-powered, radio-controlled, miniature helicopter camera system.  

MICROSOFT RESEARCHER SAW IT COMING

While DeGeneres somehow neglected to work a Windows Phone into her routine, Microsoft can take some solace in that Microsoft Research economist David Rothschild predicted 21 of the 24 award winners correctly using PredictWise aggregation and analyzation technology. 

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