Facebook has acquired Branch Media, makers of the Branch and Potluck online conversation-sharing software packages, a founder of Branch announced.
Branch Media, based in New York, will join a Facebook group called Conversations, Branch cofounder Josh Miller wrote in Facebook post.
Facebook's pitch to the 2-year-old company was to "build Branch at Facebook scale," Miller wrote.
Terms of the deal weren't immediately available.
The Branch software package allows users to host invitation-only conversations about Web-based content. Potluck is a mobile app that allows friends to chat about various topics.
"Although the products we build will be reminiscent of Branch and Potluck, those services will live on outside of Facebook," Miller wrote.
Branch Media is backed by a group of investors including Twitter veterans Biz Stone, Evan Williams and Jason Goldman, who run investment firm Obvious.
Grant Gross covers technology and telecom policy in the U.S. government for The IDG News Service. Follow Grant on Twitter at GrantGross. Grant's email address is firstname.lastname@example.org.