ANZ Stadium is implementing a new Wi-Fi network which is set to go live in March 2014.
The network will initially allow fans to access IPTV video content and sponsor information on their smartphones or tablets.
ANZ Stadium managing director Daryl Kerry said it wanted to go beyond providing Internet access for fans.
“In the future we will be able to deliver traffic and transport tips customised to fans’ needs and when they arrive at the ground they can be rewarded for choosing to attend the game," he said in a statement.
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The network will be built with Cisco’s Connected Stadium Wi-Fi system and implemented by Telstra. The telco has signed a deal with ANZ Stadium to provide connectivity for the next five years.
According to Kerry, the Wi-Fi solution was chosen due to its ability to address the challenges of providing high-density Wireless Local Area Network (WLAN) coverage to crowds in sporting venues.
In September 2013, the Sydney Cricket Ground (SCG) announced that it was also implementing a Cisco Wi-Fi network in January next year. Spectators will be able to view HD footage and engage in social media while ordering food, drinks or merchandise in the new $197 million MA Noble, Bradman and Messenger stands.
Network access will be progressively rolled out to include all areas of the SCG, Allianz Stadium and the Sports Central Plaza over the next five years.
Follow Hamish Barwick on Twitter: @HamishBarwick