Canberra Raiders extends Huawei sponsorship to 2014

NRL side begins campaign to hold a match in Shenzhen, China
The Canberra Raiders in 2012 with Huawei Australia chairman John Lord.

The Canberra Raiders in 2012 with Huawei Australia chairman John Lord.

Huawei Australia has re-signed as the Canberra Raiders’ major sponsor for the 2014 National Rugby League (NRL) season.

The telco signed a two-year deal with the NRL side at the beginning of the 2012 season which, according to some media reports, was worth up to $1.7 million. Huawei had the option of extending the deal until 2014.

At the time, it was the company’s first major sports team sponsorship anywhere in the world.

Canberra Raiders charge into NRL season with technology

According to Canberra Raiders CEO Don Furner, the club is working hard to organise a rugby league match in Huawei’s hometown of Shenzhen, China.

The two partners have submitted a joint proposal to the NRL and are holding discussions with a range of stakeholders.

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