The crowd goes wild during triple j's One Night Stand at Tumby Bay, South Australia in 2011. Photo supplied by triple j.
Music fans who tune into triple j’s annual One Night Stand concert online tomorrow will have a choice of watching the festival live on their phone, tablet or laptop while viewing backstage action on another device.
Television station ABC2 has also come to the party and will be screening the all-ages concert, which features artists including Flume and The Rubens, live-to-air from Dubbo, New South Wales.
Speaking to Computerworld Australia, triple j manager Chris Scaddan said the decision to have two live video streams was because its core audience of 18-25 year-olds are used to flicking between two devices or more.
“We know that young people are looking at video content on their phones as a first option. TV isn’t always the first option in the same way that it may have been in the past,” he said.
The radio station’s staff will be switching on the live stream options on its YouTube channel prior to the concert beginning.
In addition, footage from One Night Stand will be available on ABC’s free streaming platform iView and the triple j YouTube feed for viewing at a later date.
“We learned a lot from streaming the Hottest 100 countdown [on Australia Day] because up to 50 per cent of people were listening via mobile phones,” he said.
Scaddan added that up to 125,000 listeners from Australia and around the world tuned into the Hottest 100 online streaming.
Doing it for the kids
One Night Stand was started by triple j eight years ago in order to take bands to rural and remote parts of Australia that don’t often get live shows aimed at young people.
This year Dubbo is the lucky recipient of the concert and people from other parts of NSW are expected to head along.
ABC2 executive producer Jo Chichester said that this is the first time One Night Stand will be broadcast live on TV.
“The normal concert footage will go out on ABC2 and there will also be two cameras running back stage,” she said. “People don’t get to see what happens back stage unless you’re in the [music] industry.”
According to Chichester, behind the scenes footage will include interviews with the bands and watching what they get up to while waiting to perform their set.
There are also plans by ABC2 staff to monitor Twitter and Facebook for requests such as question time with Flume or the other artists.
“It’s a way of giving this audience access to all areas and allows ABC2 to build a relationship with a new audience,” Chichester said.
While this is the first time ABC2 has broadcast the concert live, she hopes that it becomes an annual feature on the TV station’s calendar.
Follow Hamish Barwick on Twitter: @HamishBarwick