New task for CIOs: Make money

How CIOs managed to lead their teams to the revenue stream.

PHI Inc. CIO James Quinn was thinking more about customers than cash when he gave his IT team a task.

His challenge to them: Find ways to deepen the level of engagement between PHI, a US-based provider of helicopter services, and its customers, which include some of the world's biggest energy companies needing transport to oil rigs in the Gulf of Mexico.

But Quinn was perfectly happy when the end results went beyond just customer engagement to include actual revenue.

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