Cook, not Nixon, goes to China to strike deal

Talks between Apple and China Mobile CEOs hint at 2013 deal with country's largest carrier, says analyst

Apple CEO Tim Cook met today with Xi Guohua, head of China Mobile, the world's largest wireless carrier, triggering speculation that the two firms will strike a deal this year.

"We believe media reports of Tim's Cook meeting this week with the Chairman of China Mobile supports our contention that the two companies are in deep discussions, with our expectation of a deal in 2013," said Brian White of Topeka Capital Markets, in an email.

China Mobile had 707 million wireless subscribers in November 2012, the last month for which data is available, and a 3G subscriber base of 82 million. While both its competitors, China Unicom and China Telecom, currently sell the iPhone 5, China Mobile does not.

Although China Mobile today said only that the two executives talked about "matters of cooperation" in their meeting, the discussions hint that negotiations are nearing their final stage.

"Our most recent meeting [with China Mobile] sounded similar (i.e., frustrated, questioning the economics) to our meeting with China Telecom months before they signed an agreement with Apple," said White.

Talk of an impending China Mobile-Apple deal isn't new, as the companies have held talks since 2007, the year the first-generation iPhone launched, China Mobile's CEO Li Yue said last month.

White characterized the late 2012 discussions as "deep and heated."

China Mobile has explained its lack of the iPhone by citing both technological and business barriers. The carrier uses a proprietary 3G technology called TD-SCDMA, which the iPhone 5 can support. China Mobile also relies on a homegrown brand of 4G, dubbed TD-LTE, that it's been running through trials and plans to deploy in a limited number of cities in the second half of 2013.

Analysts in Asia have said that the iPhone 5 won't work on China Mobile's TD-LTE network, meaning that Apple would have to redesign the smartphone to tap that market.

Money is also an issue.

"The biggest sticking point in the past between China Mobile and Apple has been the big 'tax' that Apple has on their stuff," said Jack Gold, principal analyst at J. Gold Associates, in an interview Thursday. "But [China Mobile] has not been willing to pay that in past, so negotiations are ongoing."

By "tax," Gold was referring to Apple's high prices. In many markets, those are hidden by carrier subsidies, which reduce the out-of-pocket price by locking in customers to long-term contracts. In China, however, most mobile customers purchase phones without a contract. Chinese consumers, for example, pay the equivalent of $850 for a 16GB iPhone 5 sans a contract; U.S. buyers pay just $199 when they sign a two-year agreement with a carrier.

Gold believed that Apple is in a weaker position now than it was a year or two ago. That's largely because of the share gains made by Android smartphones and handset makers that focus on Android -- especially Korea's Samsung, which sells Galaxy smartphones that support China Mobile's TD-SCDMA 3G network technology.

"Apple needs China Mobile simply because of all the competition it now faces from Android," said Gold. "As the smartphone market saturates, they need to expand the base to expand sales."

White, on the other hand, sees Apple in the driver's seat. "China Mobile has been losing ground in the 3G market versus China Telecom and China Unicom, largely due to the lack of the iPhone," White said in a Thursday research note.

China Mobile may be the biggest carrier in the People's Republic of China (PRC), but it doesn't have a majority of the country's 3G subscribers, who would be most interested in purchasing an iPhone. White estimated that China Mobile customers account for 37% of the PRC's 3G users, down from 41% in the last year.

In the third quarter of 2012, Apple ranked sixth among smartphone makers, with a unit shipment share of 8% -- a one-point decline from the prior quarter.

Gregg Keizer covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld. Follow Gregg on Twitter at @gkeizer, on Google+ or subscribe to Gregg's RSS feed. His email address is gkeizer@computerworld.com.

See more by Gregg Keizer on Computerworld.com.

Read more about smartphones in Computerworld's Smartphones Topic Center.

Tags China UnicomAppleChina Telecomconsumer electronicschina mobileMacintoshsmartphonesCapita

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