Google to make AdSense account policing more transparent

The company is giving publishers more information and more appeals tools when their AdSense accounts are flagged for terms violations

AdSense publishers whose accounts Google flags for suspected fraudulent activity will get more information about the decision and more tools to appeal.

AdSense, the popular program that lets Web publishers run and profit from Google ads on their sites, is sometimes misused by fraudsters who inflate their commissions through artificial ad clicks.

When Google detects this practice, known as click fraud, on an AdSense account, it takes action, usually kicking the publisher out of the program.

However, Google now recognizes that legitimate publishers whose sites are compromised also have their accounts summarily canceled, and it wants to instead work with them to solve the problems without banning them from the program.

"We know this can be an intensely frustrating, even scary experience," wrote Jonathan Bellack, a Google product management director, in a blog post on Wednesday.

Google will now take into consideration a publisher's "tenure" in the AdSense program, opting to suspend instead of cancel the accounts of publishers it considers trusthworthy based on their track records at the time invalid activity is detected on their sites.

In the future, Google wants to have a process in place that lets it work with these trusted publishers to solve problems without even having to suspend their accounts at all.

Google is also introducing a new appeals form that gives publishers more space and opportunity to outline their appeals. The company will also offer more details about the factors it uses in deciding to flag accounts for terms violations.

Google also has begun a video series aimed at helping publishers understand the AdSense terms and conditions.

"We'll be making even more changes as the year goes on," he wrote.

Juan Carlos Perez covers enterprise communication/collaboration suites, operating systems, browsers and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.

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