Big data is to drive US$34 billion of global IT spending in 2013, growing from US$28 billion this year, according to Gartner’s latest forecast.
New spending on big data each year is mostly on social network analysis and content analytics at 45 per cent, with 10 per cent on application infrastructure and middleware, Gartner said.
Gartner vice-president Mark Beyer said in a statement that big data features and functionality are to become an expected part of product offerings, and organisations that don’t adapt will be left behind.
“Through 2018, big data requirements will gradually evolve from differentiation to 'table stakes' in information management practices and technology,” Beyer said.
By 2020, big data will become “just data”, and “become a standardised requirement in leading information architectural practices, forcing older practices and technology into early obsolescence,” he said.