iiNet scores sponsorship with Hawthorn Hawks

Internet service provider (ISP) signs three year deal with Australian Football League (AFL) side

The Hawthorn Hawks might have lost to the Sydney Swans in the AFL Grand Final but they’ve won a new sponsor: iiNet.

The partnership means iiNet will feature on the back of the Hawks guernsey for the next three years, starting with the 2013 AFL season.

According to Hawthorn Football Club chief executive, Stuart Fox, Hawks fans will also benefit from the ISP’s involvement with broadband/phone line package offers.

“We look forward to further engaging our supporters with match-day activations and providing member households with advanced technology through the partnership,” he said.

According to iiNet chief marketing officer, Wendy Walker, the deal is a “perfect fit” for the company.

“It’s fantastic that the Hawks were able to reach the Grand Final this season, and we’re excited about working with the club over the next three years to make our partnership a successful one,” she said in a statement.

iiNet also sponsors the National Basketball League (NBL) Championship which began on 5 October and runs until March next year.

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