Can Microsoft's Surface challenge the iPad?
- 29 August, 2012 09:55
Can Microsoft's upcoming Surface tablet challenge the dominance of Apple's iPad?
The Windows based Surface tablet aims to compete with the iPad in the consumer space, as well as offer a solution to business and corporate users.
The Microsoft Surface has a 10.6in display, is powered by the company's new Windows 8 operating system and boasts a magnesium case.
Note: Microsoft will release two versions of the Surface. The first is an ARM-based device running Windows RT aimed at consumers, while the other uses an Intel-based chip to provide the full version of Windows 8 Pro for business and corporate users.
The display on the ARM-based Microsoft Surface has a resolution of 1366x768, giving it a pixels per inch (ppi) rating of 208. The Windows 8 Pro model takes that one step further with a full HD resolution, presumably 1920x1080, though Microsoft hasn't confirmed full specifications of either Surface model.
With little known about the display of the Surface it's tough to compare it to the iPad's retina display, which is undoubtedly the best on the market. Microsoft describes the screen on the Surface as a ClearType HD display, though it's not exactly known what this encompasses. The Surface's ppi of 208 is less than the iPad but ahead of many other Android tablets, with the exception of the ASUS Transformer Pad Infinity and the upcoming Acer Iconia Tab A700 (both 224ppi).
Microsoft has been tight lipped about many aspects of the Surface, including battery life, RAM and camera specifications, but it hasn't held back when discussing the design of the tablet.
The key feature of the Surface is a magnesium case that's manufactured using liquid metal. Microsoft claims the magnesium, PVD finish is the first of its kind in the PC market. Called VaporMg, the case is melted down in the manufacturing process and then moulded to the details needed for the design. The company says bevelled edges have been utilised in order to make the Surface as comfortable to hold as possible.
The Surface will also come with a built-in kickstand, which pops out from the back to stand on a desk or table. Microsoft says that putting a kickstand in the product wasn't an easy decision as it "breaks seamless lines". However, the company stressed it needed to take a chance and says the kickstand hinges attempt to feel and sound like closing the door of an expensive car. Although we are yet to see the Surface, its design certainly looks appealing and the kickstand is one feature that the iPad can't boast. Given a tablet will often be used for watching video content, this could be a smart decision.
All in all, if you consider the iPad design a little stale, the Microsoft Surface definitely has some appeal. The tradeoff is a slightly heavier weight and a larger footprint, but Microsoft will be hoping the positives outweigh any negatives.
As previously mentioned, Microsoft will launch two versions of the Surface tablet. The first is an ARM-based device running the Windows RT OS aimed at consumers, while the other uses an Intel-based chip to provide the full version of Windows 8 Pro.
The best way to describe Windows RT is a version of Windows designed specifically for touchscreen tablets running ARM architecture. Windows RT is virtually identical in look and feel to the full version of Windows 8, but it can't run traditional Windows software. Think of it as what iOS is compared to Mac OS X, except with an identical look. Windows 8 RT hasn't been released yet but what you can expect is a smooth, slick experience. If you've used a Windows Phone before, you'll get the idea. The challenge for Microsoft, as always, will be attracting developers to the platform in order to build a quality catalogue of tablet applications.
Apple's iOS software, on the other hand has more apps than any other software platform, but more importantly, it has a large range of excellent, quality apps built specifically for a tablet device. The user experience is generally positive, despite some annoying limitations. The new iPad is an efficient tablet that shows no signs of lag or slowdown during most tasks.
Microsoft desperately needs to find an edge over Apple in the tablet battle and text input may be one area where it could do just that. The company acknowledged that many tablet users "prefer to have a cover" so the Surface utilises a magnetic connector to attach to a keyboard dock.
There will be two keyboard covers for the Surface available. The first is a 3mm thin accessory called the "Touch cover" that uses a full multi touch keyboard and also includes a trackpad. The Touch cover is available in blue, red, pink and white colours. The second accessory is a "Type cover" which includes a full trackpad with clicking buttons, available in black only. Microsoft says it will appeal to users who prefer traditional tactile keys over touching a flat surface. Both accessories are interesting options and something that Apple doesn't offer for the iPad.
Another drawcard the Microsoft Surface will hold over the iPad is expandable memory. Both the Windows RT and the Windows 8 Pro models of the Surface have a microSD card slot for extra storage. The Windows 8 Pro variant will come with 64GB and 128GB internal memory options while the ARM-based Surface will be sold in 32GB and 64GB variants.
Microsoft says suggested pricing will be announced closer to availability, but stressed the Surface will be priced competitively when compared with an ARM tablet or an Intel-based Ultrabook PC.
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