Samsung Galaxy S III's share of Web traffic surges

But all Samsung phones make up one-fourth of the Web traffic of the iPhone

Samsung's Galaxy S III has won stellar reviews and reportedly sold more than 10 million units in early sales.

Now the smartphone is also climbing fast in its share of Web traffic, according to a report issued Wednesday by Chitika, which runs an ad network and performs data analytics.

For the six weeks from June 18 to Aug. 5, the Galaxy S III jumped from zero to 11.23% of all Samsung smartphone Web usage, Chitika reported. The phone shipped on June 21, but didn't reach the shelves of all five of its U.S. carriers until July 12. Those carriers are AT&T, Sprint, T-Mobile USA, Verizon Wireless and U.S. Cellular.

Chitika measures Web usage by the number of users seeing ads on Web pages and based its Galaxy S III study on hundreds of millions of ad impressions.

The quick upsurge in Web traffic for the S III put it ahead of the Galaxy Nexus by Aug. 5, but behind the Galaxy S and Galaxy S II.

Chitika said all Samsung mobile Web traffic still lags "far behind" the AppleiPhone, with only 0.24 impressions per one iPhone impression. But Chitika added that Samsung's "suite of phones remain the iPhone's closest challenger for the top spot."

Chitika, however, questioned whether the S III would have staying power once the faster, bigger iPhone 5 is released in September.

Matt Hamblen covers mobile and wireless, smartphones and other handhelds, and wireless networking for Computerworld. Follow Matt on Twitter at @matthamblen or subscribe to Matt's RSS feed. His email address is mhamblen@computerworld.com.

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