InMobi reported 34 per cent growth in tablet impressions on its Australian mobile advertising network in the last three months. New Zealand experienced a 78 per cent growth in tablet impressions the second quarter, it said.
InMobi said it received the most impressions from Apple and Samsung phones and tablets and other mobile devices, the mobile ad network said. Apple devices represented 64.7 per cent of impressions in Q2, up 10.8 percentage points from the previous quarter. Samsung represented 14.6 per cent, up 2.2 percentage points. Google Android devices combined represented 25 per cent of impressions, InMobi said.
HTC and the BlackBerry dwindled in impressions, InMobi said. HTC devices represented 5.9 per cent in Q2, down 1.1 percentage points, while Research In Motion represented 4.2 percent, down 6.4 points.
The Apple iPhone represented 51.6 per cent of all impressions in Q2, up from 43.7 per cent in the previous quarter, InMobi said. The iPod came in second with 7.4 per cent of impresions in Q2, and the iPad was fourth with 5.7 per cent. Samsung took the third and fifth place spots, with its Galaxy S II representing 6.5 per cent of impressions and its Galaxy S representing 2 per cent in Q2.
“Tablets are seeing exponential growth due to reduced retail prices and richer web browsing experiences achieved by the larger screen format,” said InMobi Australia and New Zealand regional director, Francisco Cordero. “Furthermore, Samsung and Apple are completely dominating manufacturer shares since the arrival of the Apple iPhone 4S, new iPad and Samsung Galaxy S3.
“With the introduction of new tablets to the market, including the Microsoft Surface and Google’s Nexus 7, and reports that Apple will launch a mini iPad, we expect tablet impressions to double by this time next year from 290 million to 580 million.”