Kogan slaps 6.8 per cent tax on IE7 users

Kogan is trying to eradicate IE7 use by encouraging customers to update their browsers

Kogan is slapping a 6.8 per cent tax on customers accessing the company’s website on the Internet Explorer 7 (IE7) browser.

The world first tax will be applied to all products on the Kogan.com website when accessed through IE7. “Internet Explorer 7 has long since passed its use-by date. It’s a constant source of frustration for our web guys and we’re sick of burning cash on a browser that hit the market nearly six years ago. It goes against everything Kogan stands for,” said Ruslan Kogan, Kogan founder and CEO, in a statement.

“It’s not only costing us a huge amount, it’s affecting any business with an online presence and costing the internet economy millions of dollars.”

Kogan, which recently made the switch to IPv6, has rationalised that for every month since IE7 has been released, it has applied a 0.1 per cent tax, totaling 6.8 per cent.

Kogan said technology companies such as itself should not have to unnecessarily spend money sustaining out-dated technology such as IE7.

He also stated it made no sense to spend so much time and money delivering cost effective products to the market but waste money on its own IT spending.

However, Kogan conceded customers can avoid the tax by using other non-Internet Explorer browsers, such as Chrome, Mozilla, Safari and Opera.

“We don’t believe our customers are to blame for Internet Explorer 7, so we have included a popup on the site which encourages them to avoid the tax by simply upgrading their browser,” Kogan said.

"As Internet citizens, we all have a responsibility to make the Internet a better place. By taking these measures, we are doing our bit.

“We’ll also be able to increase our efficiency, help keep prices for all smart shoppers down and hopefully help eradicate the world of the pain in the rear that is IE7.”

Follow Stephanie McDonald on Twitter: @stephmcdonald0

Follow Computerworld Australia on Twitter: @ComputerworldAU

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1 Comment

AML

1

I don’t get the point, apart from the free marketing exposure. Who says you have to continue to code to suit IE (version 7 or otherwise) Code to whatever (current) standard you prefer.

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