Canberra Raiders become first major sports sponsorship for Huawei

Two-year sponsorship injects $1.7 million into NRL side

The Canberra Raiders line up with Huawei Australia chairman, John Lord, outside Parliament House in Canberra.

The Canberra Raiders line up with Huawei Australia chairman, John Lord, outside Parliament House in Canberra.

Huawei might be barred from any National Broadband Network (NBN) deals on security grounds, but the capital’s National Rugby League (NRL) team, the Canberra Raiders, has chosen the company as its major sponsor.

The two-year deal, which according to some media reports is worth up to $1.7 million, means Huawei’s logo will appear on the Raiders home and away jerseys for the remainder of the 2012 and 2013 seasons. It also has the option of extending the deal until 2015.

According to Huawei Australia chairman, John Lord, this is the company’s first major sports team sponsorship anywhere in the world.

“As Huawei ventures into new business areas like mobile handsets and enterprise IT, this partnership with the Raiders will help build our brand,” he said in a statement.

“With Huawei’s 140,000 staff, it’s safe to say that the Raiders have just gained 140,000 new fans around the world.”

The Canberra Raiders will run out into the field wearing the jerseys on 2 April when they play the North Queensland Cowboys at Canberra Stadium.

Huawei joins the ranks of NRL IT sponsors alongside Kaspersky (Manly Sea Eagles) and Trend Micro (Wests Tigers).

Follow Hamish Barwick on Twitter: @HamishBarwick

Follow Computerworld Australia on Twitter: @ComputerworldAU

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