Windows Phone tipped to rival BlackBerry by 2016: Ovum

Analyst firm predicts Asia Pacific shipments of Windows Phone OS to reach 1.1 million

The Asia Pacific enterprise smartphone market is set for a shakeup over the next five years with analyst firm, Ovum, predicting that the Windows Phone will make up 25 per cent of sales by 2016.

In a new report called Enterprise Smartphone Forecast: 2011 – 2016, the company has forecast that enterprise shipments of Windows Phone smartphones in Asia Pacific will reach 1.1 million in 2016, a compound annual growth rate (CAGR) of 37 per cent compared to shipments of 236,000 during 2011.

However, Ovum principal analyst, Pauline Trotter, said in a statement that BlackBerry would continue its dominance, with 25 per cent market share of shipments in 2016.

“Enterprise shipments of BlackBerry will grow from 638,000 at the end of this year to 1.1 million at the end of 2016, a CAGR of 121 per cent,” she said.

According to Ovum, sales of the Apple iPhone would increase in the enterprise due to the continuing consumerisation of IT trend. Shipments were predicted to reach 455,000 in 2016, a CAGR of 19 per cent, compared to numbers of 189,000 in 2011.

Smartphones running on the Android operating system (OS) were forecast to achieve a CAGR of 29 per cent while other operating systems such as Symbian were predicted to reach 18 per cent CAGR in 2016.

“The majority of companies in Asia Pacific do not provide mobile devices to their employees so the bring your own device [BYOD] policy is already a reality in the region,” Trotter said.

“Rather than aiming at improving end-user satisfaction this is driven primarily by cost constraints.”

Trotter added that business smartphone shipments would rise from 2.5 million at the end of 2011 to 4.5 million by 2016, a CAGR of 12 per cent.

BlackBerry would remain the overall leader for the forecast period as its device management and security capabilities made it a “favourite” with IT departments, Trotter said.

“Reflecting trends in the consumer smartphone market, Windows Phone and other operating systems will make significant gains. Ongoing improvements in manageability of these device platforms, and support for more business applications, will begin to make these devices much more appealing to enterprise buyers."

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More about: Apple, BlackBerry, Ovum, Symbian
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