Dell's Australian data centre expected in under a year

Will support cloud storage, co-location and hosting services
  • (Computerworld)
  • 18 August, 2011 16:28

Dell will seek to use its forthcoming Australian data centre — expected to launch within the next 12 months — to create new Cloud and hosting services for its local customers, according to the company’s A/NZ chief, Joe Kremer.

In-depth: Data centre migration guide.

Speaking at a media briefing in Sydney, Kremer said the company was currently investigating sites for the data centre — Kremer would not name the state the data centre would reside in — and was hiring staff for a Cloud services team.

According to Kremer, the company would use the data centre to provide co-location and data centre hosting services for local customers as well as a cloud-based on-demand storage service.

The data centre would accommodate customers with the vendor’s own hardware as well as those wishing to relocate non-Dell hardware, and offer the same service levels to both, depending on the capabilities of rival hardware.

Despite the company’s focus on storage, and growing sales in the area, the service was not expected to cannibalise Dell’s physical storage business. “We’re not so focused on trying to sell more disk. If all I’m doing is selling disk I’m not adding much value,” he said.

“If we can help people think about what their storage policies should be; how the think about their storage tiers; compression and deduplication; that is what the conversation should be.”

Kremer said the data centre and cloud offerings would assist the company to focus on ‘intelligent data management’ — essentially consulting services around forming a long-term strategy for managing high-volume data growth.

“When I ask a customer how much storage they will need in three years’ time I have never had anyone answer that question with confidence,” he said. “People just don’t know."

Commenting on the performance of Dell A/NZ in the second quarter Kremer said the company had experienced continued growth with about 12 per cent year on year quarterly growth in its SME and public sector businesses. Its corporate business grew in the “mid single digits”.

The company’s desktop and laptops sales were, in the company’s estimation, growing at about twice the rate of the market and its revenue at a faster rate, Kremer said.

Kremer’s comments follow those from the company’s global vice president for consumer, small and medium business services and solutions, Tim Griffin, that the company was no longer focused on software and hardware.

“We traditionally had a legacy of being hardware orientated and as we’ve put forward a plan to transform our organisation and articulated that we’re going to do much of that through acquisition, we started to make these acquisitions where we’re buying strategic assets that aren’t necessarily huge but are giving us significant IP,” he told Computerworld Australia.

Kremer’s comments also follow the announcement from CSC of its on-premise private Cloud service, BizCloud aimed at reducing Cloud implementation times. According to the company BizCloud could be usable in 10 weeks.

CSC US Cloud computing and software services vice president, Siki Giunta, said the company provided an off-premise public service, off-premise private Cloud and now, on-premise private Cloud or otherwise known as BizCloud.

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More about: CSC, Dell, Dell Computer, Griffin
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