Vrigin Mobile's new 'Fair Go' plans (July, 2011)
Virtual mobile network operator Virgin Mobile has updated its plans with new "Fair Go" caps aimed at simplifying consumer options.
Virgin has two new sets of plans – the Big Plans and the Fair Go Plans – which each have two and five options, respectively.
Big Plans cost $29 or $39 and offer $450 and $650 worth of calls; and Fair Go Plans range from $29 to $89 per month. See the image for the details of each plan.
All plans have four things in common: unlimited mobile calls to Virgin mobiles; international calls and text messages included; unused credit roll over; and voicemail.
To coincide with the new plans, Virgin Mobile has released results of a survey of 1200 conducted by Lonergan Research in June 2011.
According to the survey, nearly two thirds (62 per cent) of Australians believe their telco is likely to “treat them unfairly”. This compares to thinking they will be treated unfairly by a parking ranger (57 per cent), a bank (54 per cent) or the Australian Taxation Ofice (49 per cent).
The new plans also start the company’s “A Fair Go For All” marketing campaign which will see a range of initiatives over the next few months aimed at simplifying options for its customers.
Virgin Mobile’s marketing director David Scribner, said the company has taken “a long hard look at ourselves and the industry in Australia”.
“Having researched 5,000 members and consumers over the past few months, we’ve identified the key pain points,” Scribner said.
“Kicking off with the launch of two new, simpler sets of plans today, we intend to revisit the way we do things, from product offerings through to contractual arrangements and member service channels.”
According to Virgin’s research, 93 per cent of people surveyed think telcos need to simplify plans so that they are “easier to understand and compare with competitors”.
Virgin Mobile has reduced the number of its mobile phone plans from 19 to nine.
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