High speed adult content may drive NBN uptake

Application and content developer, The Project Factory, argues adult content will be one of the main reasons consumers will turn to the NBN

While the Federal Government has extolled the virtues of the National Broadband Network (NBN) in delivering e-health and government agency services to every Australian, adult content will be the major driver of consumer adoption, according to content and applications developer, The Project Factory.

According to The Project Factory director, Jennifer Wilson, education and health dominated public discussion of the NBN; however, personal entertainment, including adult content, lead private discussions.

"The single most important factor is the porn factor because pornography has always been at the cutting edge of technology," Wilson said. "If we cannot get porn on the NBN than we will have trouble getting consumer acceptance and uptake."

Speaking at an Australian Computer Society (ACS) forum in Sydney, Wilson acknowledged that children needed to be protected from adult content but backed the idea of pornography on the NBN because it had always stimulated digital growth in many forms.

For example, the industry was an early adopter of e-commerce and helped to decide the Blu-Ray versus HD format wars.

"The main reason Blu-Ray took off was because the adult entertainment industry chose the format over HD," Wilson said. "No one is going to install the NBN on the basis that one day they might need e-health services but they will use that as a justification for getting the service in order to download movies and watch TV."

Independent telecommunications analyst, Paul Budde, agreed with Wilson's assessments, stating that the adult industry had always been a driver of new technology.

With regard to the NBN, Budde said consumers would be more likely to use the service if it meant faster access to adult content. However, as the NBN is government owned, there may be the risk of censorship by what Budde termed, "conservative elements", in the federal government.

"Politicians from both Labor and the Liberals would say 'no you can't do that'," he said. "We are not that enlightened yet and there will be a tough battle to make that change."

Wilson also said that for her Sydney-based business, which specialises in the development of games and phone applications, bigger pipes would allow the company to deliver more multi-media content.

"I know from experience that consumers want faster download rates and more data but the more you give them the more they will use. We keep making games, applications that are bigger and shiner."

According to Wilson's research, Allen Consulting estimated a saving of $2.4 billion per annum through timesaving activities once the NBN was completed.

The report also highlighted benefits that Wilson claimed most people would take advantage of such as access to social networking, media, entertainment and professional services as well as inclusion and engagement in the online community.

"What we are doing with the NBN is audacious and exciting but if we can't give the consumers what they want than it is not going to work."

Follow Hamish Barwick on Twitter: @HamishBarwick

Follow Computerworld Australia on Twitter: @ComputerworldAU

Tags paul buddeadult contentNBN

More about Australian Computer SocietyAustralian Computer SocietyetworkFederal Government

14 Comments

Phil Collins

1

Gee, I bet Jennifer is just thrilled about the spin of this contribution.
Looks to me she was actually giving a balanced and rational view ("estimated a saving of $2.4 billion per annum through timesaving activities") but ComputerWorld his hijacked her comments to stir up contraversy about a non issue - people will use their internet connections as they see fit.
What a joke.

gnome

2


Quote: 'Wilson... backed the idea of pornography on the NBN because it had always stimulated digital growth in many forms.'

Bit hard (oh dear) to argue with that.

Ardz

3

"The main reason Blu-Ray took off was because the adult entertainment industry chose the format over HD,"

What a load of Crap....the reason was Warner Brothers took an under the table payment from Sony to go Blu-ray exclusive. They were "That" close to going HD DVD but some underhanded tactics from Sony put an end to that.

Paul

4

@Ardz; That sounds very much like a libellous comment to me. Care to back it up with evidence?

If I were CW I would be removing the comment pronto.

Sridhar

5

I was of the impression that the driver was supposed to be better economic management, better delivery of educational services and things like that.

I am not of the conservative type, but If adult entertainment is the driver for growth, it speaks volumes of the society. No wonder we have high incidence of rapes and unplanned teen pregnancies.

I can't imagine this society can be so sick.

Travis

6

@Paul:

So not only is Australia behind in broadband, but in internet defamation laws as well?

We've got some crappy laws in the USA, but we thankfully aren't silly enough to hold a third party (like CW) responsible for possible defamation from users.

Josh

7

Rubbish. The main driver will be "we won't have a choice".

Get your head out of the sand ppl and look up at the obvious approaching truck. It doesn't take a genius to see why the NBN will be successsful - it's being legislated!

gnome

8


@Josh, you're so right (pun not intended).

The NBN is like an approaching truck that will contain benefits for all Australians.

(except you - after all, you wouldn't want to be part of such a disaster, would you?)

Josh

9

@gnome

I never said it would be a disaster - just that it would be an inevitability and that we would have no choice... and guess what? Where there's no choice, there's more cost.

gnome

10


@Josh, point taken, though since there will be full and equal access for all competing RSPs, it's hard to sustain the claim of lack of competition at the enduser level.

A fair comparison would seem to be with the national road network, which is nearly all govt owned, and where all transport companies can compete equally for business on the basis of price and service.

HUH

11

@7 I really do detest the FUD myth about choice, NBN supply a basic wholesale to all ISP,s and they the ISP,sthen on even terms supply services, best man wins all the customers.

Now lets tie in the 3 planned oversight comitees and watchdogs to the wholesale price and quite frankly your line of reasoning is utter tripe.

Josh

12

Ok, lets see if I can clear this up:

TFA said porn will drive NBN uptake (see headline).

I disagree and say that the real reason for take up of the NBN will be because there will not be any other choice (wireless doesn't count).

Nowhere did I mention anything about lack of CHOICE OF ISP. I'm certain, of course, that there will be multiple isp's providing nbn access - and not much else... and there in lies my point.

Now, if you can't understand what I've just said or if you disagree with me otherwise then feel free to hold on to your adsl connection for the rest of your life.. oh wait you won't be able to because.. see original comment.

RS

13

Josh (you sound familiar, new name perhaps?) anyway...

There won't be choice (shhh wireless doesn't count, LOL)... funny how some of your other FUD clones suggest wireless competition will be the end of the NBN... nothing like having both angles covered eh?

And what choice do we have now, as fixed network suppliers Josh? Basically Telstra...

Go on, tell me about those companies having DSLAMs in a Telstra exchange, accessing Telstra's network...sigh! Ooh and don't forget Optus HFC available for a select few...WOW!

Now, if you can't understand what I've just said or if you disagree with me otherwise, then feel free to drive down your dirt road, listen to your favourite cassette for the rest of your life.. oh wait!

Lowerpings

14

""The single most important factor is the porn factor because pornography has always been at the cutting edge of technology," Wilson said. "If we cannot get porn on the NBN than we will have trouble getting consumer acceptance and uptake." "

Rubbish. It will be the gamers, teenage facebookers, vidbloggers and torrent downloaders that will drive the NBN push.

Comments are now closed

CommBank CEO says Albert 'took longer than we thought it would'

READ THIS ARTICLE
DO NOT SHOW THIS BOX AGAIN [ x ]