Motopia launches mobile marketing platform

Mobile content and marketing company, Motopia (ASX:MOT), has launched a beta of its new integrated marketing platform.

The company has debuted the beta of mOne, a cross-platform mobile marketing campaign execution and management tool.

mOne has been in development for 12 months. Motopia hopes to earn around $3 million in revenue from the platform in 2012.

Motopia chief executive, Matthew Gerard, said mOne had been designed to fill a need in the fast growing global mobile marketing sector.

There had not previously been a way for companies to easily manage marketing campaigns across different technology platforms and ad networks, he said.

“The need for a client-oriented platform in the mobile marketing marketplace is very apparent.”

mOne also provides statistics analysis capabilities, including the ability to set up automated reporting if campaigns are not meeting pre-set targets.

Motopia last month secured a $15 mllion long-term funding facility, announcing plans to put the proceeds towards accelerating the development of the projects it was working on.

MOT shares grew 1.69 per cent in Monday's trading to $0.060.

Follow Computerworld Australia on Twitter: @ComputerworldAU

• Bookmark this page
• Share this article
  •  
  • facebook
  • slashdot
  • digg
  • Reddit
  • stumbleupon
  • linkedin
  • twitter
• Got more on this story? Email Computerworld
• Follow Computerworld on twitter

• Share
  Share this article

  •  google+
  • facebookfacebook
  • slashdotslashdot
  • diggdigg
  • RedditReddit
  • stumbleuponstumbleupon
  • linkedinlinkedin
  • twittertwitter
• print
• email
• Bookmark