Tourism Tasmania to spruik state through multimedia

State government agency Tourism Tasmania is looking for a digital asset management system to make the best use of photos and video in promoting the state as an international holiday destination.

Currently it hosts its digital assets online through a third party, using Visual Library software to store image files and footage clips. The main features of the system include image downloads, search functions and an e-commerce payment section.

To improve access, archiving and gain more storage space, Tourism Tasmania hopes to transition to an in-house digital asset management system. It also wants to use the system to put the state ahead of Australian competitors through new uses of technology and marketing.

Department documents state that it is looking for an offering that can store, manage and distribute images, film footage, videos and other multimedia.

“This includes procurement and management of imagery and film footage copyrights, archiving of files, ability to upload to a hosted offering and control of image distribution,” the documents read.

Under the new management system, visitors to the site will have the option of downloading files in multiple formats as well as the ability to order gifts such as artworks.

“Ideally a simple complete solution is required, however Tourism Tasmania will consider two separate systems for images and film footage."

The department currently has a film footage storage facility that handles all storage and distribution of standard and digital film footage. It will consider supplier submissions which can offer this service as an optional extra.

Tourism Tasmania expects to complete the project by March 2012, with an option to extend the contract with the winning tenderer to 2014.

A $93 million innovation initiative launched last August by former Premier David Bartlett included an objective to boost productivity rates among state industries such as tourism.

Follow Hamish Barwick on Twitter: @HamishBarwick

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