NSW tourism and retail sectors score ICT funding

Mobile, wireless offerings to be developed through Collaborative Solutions program

Tourism and retail sectors will be the first industries to benefit from a new $6 million NSW Government fund to develop ICT initiatives.

The Collaborative Solutions – Mobile Concierge (CS-MC) program will set aside $2 million per annum for the next three years to develop ICT offerings as part of the NSW Government’s $36 million digital economy strategy.

Minister for Tourism, Jodi McKay, said in a statement that the first stage of the program will help increase use of mobile and wireless solutions for the tourism and retail sectors before being rolled out to other industries.

“The Mobile Concierge program will focus on mobile and wireless solutions in tourism and retail, which are both high-value sectors of the state’s economy,” she said.

“We know from our recent Visitor Information Services review of Sydney that visitors want better delivery of information via technology platforms.

“From virtual tour guides and interactive tourist maps, to real-time communication and marketing services that can enhance the visitor experience, this initiative will help generate a range of innovative and commercially ready applications.”

Funding will be offered to business consortiums comprising of mobile application developers, technology and service providers, device manufacturers, research organisations, and user organisations.

She said the grants will cover a maximum of 35 per cent of total project costs up to $250,000, but higher amounts will be considered for exceptional proposals.

An industry briefing on the CS-MC program will be held on 2 February, 2011.

Event registrations are required by 28 January and funding submissions will close 25 March, with successful grants announced in early April.

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