Adelaide-headquartered internet service provider (ISP) Adam Internet has signed up to use FetchTV’s wholesale internet television platform to deliver entertainment to its customers, a move which grows FetchTV’s ISP roster to three after iiNet and Internode got on board earlier this year.
FetchTV offers ISPs what is called IPTV or Internet Protocol Television. The service allows customers to download a wide variety of TV shows and movies directly through their broadband connection to a set-top box plugged into their TV.
Some of the bundled subscription channels include BBC World News, Fox Sports News, the National Geographic Channel and MTV, while movies from Roadshow Entertainment, Warner, Disney and MGM are available, for example.
“With FetchTV, we will be now bundle a fantastic pay TV proposition alongside our popular broadband and telephony products,” said Adam Internet chairman, Greg Hicks.
"FetchTV’s wholesale aggregation model is the ideal solution for Adam Internet, as it allows us to introduce a best in class technology and content proposition, at a very affordable price”.
Adam will conduct a trial of the IPTV service with “selected customers”, at a price point that the company described as less than $30 a month.
The ISP’s customers are able to pre-register their interest in the service via Adam Internet’s web site. They will then be able to receive the service after the company opens the doors to its wider customer base after the trial completes.
The news comes as competition in the market for IPTV services is increasingly hotting up. On Wednesday Telstra revealed it had sold a total of 100,000 units of its flagship T-Hub and T-Box devices (the T-Box being an IPTV set-top box similar to FetchTV’s offering) in total since they launched earlier this year.
Internode’s own FetchTV trial kicked off last month, at a similar price point to iiNet’s offering. And in mid-August iiNet revealed it had signed up over 300 IPTV customers after launching the service to its wider customer base in July. At the time, iiNet had not yet conducted any formal advertising for the product.